Born under a California sun, honed by living his formative years upon Wisconsin’s frozen tundra as a graduate of the University of Wisconsin-Madison (the San Francisco of the Midwest), Nic Passalis-Bain brings excellent writing-marketing-PR skills and more hyphenate brilliance to the Clement | Peterson team.
He arrives fresh from working on the marketing and creative teams at Nextag, where he wrote literally tens of thousands of AdWords ads over several years at the San Mateo company, and went on to run social media for all the company’s brands. When comparison shopping for his next challenge (because Nextag is a comparison shopping website, get it?), Nic settled on tech PR as a realm where great writing matters, and for the chance to live and breathe mind-blowing technology developments as they happen.
“I love that we live in the future,” said Nic, his eyes alight like twin worlds of awe and wonder. “Some of the stuff going on is like a sci-fi novel, except it’s the news. Face-tracking technology for avatars where you can be another person. Gateways where you can
control a heroic medical robot from around the world with a cell phone line. The Internet of Things! Come on. It’s going to get where your fridge will sense you’re getting frustrated by the Tetris-game of trying to fit a pizza box in there, and it’ll start kibitzing and help you puzzle it out like it’s Knight Rider. ‘Why not try unstacking the yogurts, Nic? Please, take a deep breath.’ That’s a cool world! I’m genuinely excited to be here writing about it.”
As a Clement | Peterson Account Executive, Nic supports public relations and marketing campaigns for B2B and B2C clients, lends his writing abilities to the creation of ghostwritten technical and trend-based contributed articles, and manages online advertising campaigns for several enterprise software clients.
Good to have you, Nic!