The Clement Peterson office here in sunny San Francisco is located in a beautiful, storied neighborhood, moreso than we knew until recently. The magic at our Divisadero St. headquarters happens inside an old Victorian with a lot of personality, much like the house in the opening credits of Full House, which we only just learned is right around the block from us.
It makes sense, because at a boutique PR agency like ours the clients are like family. We do our best so clients know that everywhere you look, everywhere you go, there’s a heart, and hand to hold onto. Often enough we play the role of cool uncle Jesse, relying on our quality rapport skills to ensure our clients make reporters swoon. Like Danny Tanner, most of us here have an obsessive compulsion for organization and neatness, which pays off in attention to detail and immaculate media lists. We line up showings at events and seek out awards that place a winning spotlight on clients, exactly like that time Uncle Joey got booked on Star Search. Sometimes we’ll even play the DJ, Stephanie and Michelle roles, sitting down to learn valuable life lessons about industry specifics from our clients so we can better deliver the right kind of articles and press coverage. It’s even possible that “cut it out!” (Joey’s catchphrase) might get said around here, but most likely in reference to clipping a nice write up about a client out of a magazine or newspaper.
The takeaway is, if you’re lost out there and you’re all alone (and need a PR agency that treats you like family), a light is waiting to carry you home. (Chip-a-dee-ba-ba-dow.)